Enye emva kwenye, ii-unicorns kwishishini le-Intanethi ziye zafuna ukuya esidlangalaleni kwezi nyanga zintandathu zidlulileyo. Iinkampani ezisanda kusekwa zenza inxalenye enkulu yazo. Ukuya kuthi ga kwinqanaba elithile, uluhlu lwezi nkampani lubonisa isantya esikhawulezayo sophuhliso lwamashishini akukhuphiswano lwezentlalo. Ukuze u-Alibaba aye esidlangalaleni, kwathatha iminyaka eyi-15, i-JD.com yathatha iminyaka eyi-10, i-Taobao, yathatha iminyaka emi-5, kwaye i-Pinduoduo, yathatha iminyaka emi-3 kuphela. Ngaba umzi-mveliso woshicilelo lwebhokisi kunye noninzi lwamashishini emveli kufuneka alungelelanise neli santya sikhawulezayo nesikhawulezayo? Ngaba kunokwenzeka ukuyenza ikhawuleze kwaye icothe ngaxeshanye? Ndingathanda ukuthetha nawe malunga nomthengisi webhokisi yokupakisha yaseXianda, umzi-mveliso weebhokisi onamava eminyaka eli-17 kushicilelo lweebhokisi.
1.Kunyanzelekile ukuba izithuba ezinxulumene nenkonzo zenziwe ngokukhawuleza kumzi-mveliso wokuprinta iikhathoni.
Xa kuziwa kwinkonzo yabathengi, kufuneka siphendule ngokukhawuleza njengenkampani ehlala isebenzisana nabathengi. Xa abathengi befuna iinkonzo zokushicilela kwifektri yokushicilela ibhokisi, umzekelo, ngokuqinisekileyo baya kufuna iikowuti, ulwazi lokulandelela, kunye nenkxaso emva kokuthengisa. Kwimeko apho inkampani yakho ithatha ixesha elide ukuphendula le mibuzo ingxamisekileyo, abathengi banokuzithemba njani kubuchwephesha bakho? Nanini na xa inkampani yakho ingenabathengi kuluntu olukhawulezayo lwanamhlanje, kufuneka isuswe kwangoko. Le yinto endiyiqonda ngokunzulu. Ebudeni belo xesha, umxhasi wasicela ukuba sicaphule iprojekthi yabo, ekubeni ishishini labo lalisandul’ ukuqalisa kwaye babengenabasebenzi baneleyo. Omnye wabathengi bethu wasifumana kumhlobo wethu owayefuna ukuprintwa ibhokisi. Kwakukho into embindini, ngoko ke ikowuteshini yalibaziseka usuku ngaphambi kokuba inikwe umthengi ngumthengisi webhokisi yephepha. Ekugqibeleni, umthengi wafumana omnye umthengisi ukuba ayenze, kwaye sinikeze ikowuteshini kumthengi. Nangona kunjalo, siphulukene nomyalelo, ngoko ke sinenzuzo ngokwenene. Ukususela ngoko, umzi-mveliso wethu wokuprinta iibhokisi ubuxakekile yaye isebe lenkonzo alizange lenziwe lula. Kufuneka kubekho ixesha lokuguqula ngokukhawuleza. Uluvo lwethu luyinto yokuqala yeenkampani ezininzi eziphumeleleyo, kwaye ndiyakholelwa ukuba ikwayinto yokuqala yoosomashishini abaphumeleleyo.
2. Umzi-mveliso wethu kufuneka ukhangele izinto ezintsha ngokukhawuleza ukuze uhlale ukhuphisana.
Njengoko ixesha le-Intanethi liqhubeka, ziintlanzi ezikhawulezayo ezitya intlanzi ecothayo. Uya kujongana nabachasi abaninzi abangenakwenzeka abaza kuphuma kwiindawo ongazilindelanga, bomelele, kwaye ekugqibeleni bakubulale. Ngendlela efanayo, iifektri zokushicilela iibhokisi zisebenza ngokufanayo. Umkhwa ukhawuleze ngakumbi ukusukela oko urhwebo lwangena kwixesha le-Intanethi. Kukho umngcipheko wokufa ohambelana nayo yonke intsingiselo ephosiweyo. Usenokufa ubomi bonke, kodwa kungenjalo, uya kufa ngaphandle kobomi xa ujongene nayo yonke into entsha, efana norhwebo lwangaphandle, i-Intanethi, kunye ne-Intanethi ephathwayo. Ukuqonda kwethu imeko yangoku kufuneka kuquke nokuqonda indlela atshintsha ngayo amajelo. Kuphela kungokwenza oko ngokukhawuleza ukuze siphucule umgangatho wobomi bakho. Phakathi kwemizekelo eqhelekileyo yi-Intanethi. Inani elikhulu labathengi abakumgangatho ophezulu bathenga iibhokisi zokuprinta kumzi-mveliso wethu xa wawuqala ukwenza urhwebo lwangaphandle. Umthetho jikelele yayikukuba siza kwenza isivumelwano esinye ukuba nje abathengi bebekumashishini anxulumeneyo. Siya kuthi ke ngokwendalo sibambelele kumgaqo othi "intengiso yinkosi". I-China ilahlekelwe yinzuzo yexabiso elenza abantu bangaphandle bakhanye kwiminyaka emibini edlulileyo njengoko iindleko zabasebenzi kunye nomhlaba ziye zanda kakhulu e-China. Ubukrelekrele bakho sele buphezulu kakhulu emva kweminyaka yoqeqesho. Ukungabikho kwezinto ezintsha malunga nokwahlula, imithombo yamaxabiso, kunye nemithombo yokufumana abathengi, ngokuqinisekileyo uya "kuza kwaye uhambe ngokukhawuleza" xa ugxininisa ngokungaboniyo "intengiso yinkosi". Xa sihlola izinto ezintsha, kufuneka sizivumele siziqhelanise neemarike kwaye senze izigwebo zethu ngokukhawuleza.
3. Ukwenza iimveliso ezintsha kunye nokuphuhlisa izicwangciso zexesha elide kuthatha ixesha kwiifektri zokushicilela iibhokisi.
Xa kunjalo, ngaba oko kuthetha ukuba yonke into esiyenzayo njengenkampani yoshicilelo lwebhokisi kufuneka ikhawuleze? Uphando kunye nophuhliso lwetekhnoloji ngamashishini kufuneka lucothe, kunjalo. Utyalo-mali kuphando kunye nophuhliso olwenziwe yiHuawei kule minyaka idlulileyo ayinakwahlulwa ekuqaleni kweHuawei njengearhente kunye nophuhliso lwayo kancinci kwinkampani eyiyo namhlanje. Kwakungekho nto injengemini eRoma. Utyalo-mali kuphando lwemveliso kunye nophuhliso lubaluleke kakhulu kuthi njengomzi-mveliso wokuprinta iibhokisi. Nangona oku kuyinkqubo ecothayo, kuphela kwendlela yokwandisa umsantsa phakathi kwakho noontanga bakho kwixesha elizayo. Isicwangciso sexesha elide siyafana. Amashishini aza ngeendlela ezahlukeneyo. Kubalulekile ukukhetha isicwangciso kwasekuqaleni, kodwa kufuneka unyamezele kude kube sekupheleni. Kukwabalulekile ukuba amashishini acothe, kwaye kukwanjalo nakwimizi-mveliso yeebhokisi zokuprinta.
Ukusuka kumzi-mveliso wokushicilela webhokisi, sinokubona iinyaniso ezininzi, njengokuba xa sisebenzisana nabathengi, abathengi, kwaye sihlola izinto ezintsha, kufuneka sikhawuleze, ngelixa i-R&D yenkampani kunye nezicwangciso zexesha elide zinokucotha kangangoko kunokwenzeka. Ukuhamba kwindlela efanelekileyo kugqitywa bubomi bethu nokufa, kwaye kuphela ngendibaniselwano enjalo yesantya kunye nokucotha kunokwenzeka.
Ixesha lokuposa: Apr-24-2023
