Ilandelana, ama-unicorn embonini ye-inthanethi afune ukuphumela obala ezinyangeni eziyisithupha ezedlule. Izinkampani ezisanda kusungulwa zakha ingxenye enkulu yazo. Ngokwezinga elithile, ukufakwa kuhlu kwalezi zinkampani kubonisa ijubane lokuthuthuka elisheshayo nelisheshayo lamabhizinisi emqhudelwaneni womphakathi. Ukuze i-Alibaba iphumele obala, kwathatha iminyaka eyi-15, ku-JD.com kwathatha iminyaka eyi-10, eTaobao, kwathatha iminyaka emi-5, kwathi kuPinduoduo, kwathatha iminyaka emi-3 kuphela. Ifekthri yokuphrinta amabhokisi kanye neningi lamabhizinisi endabuko kufanele kuzivumelanise kanjani nalesi sivinini esisheshayo nesisheshayo? Kungenzeka yini ukuyenza isheshe futhi ihambe kancane ngesikhathi esifanayo? Ngingathanda ukukhuluma nawe mayelana nomphakeli wamabhokisi okupakisha we-Xianda, imboni yamabhokisi enolwazi lweminyaka engu-17 lokunyathelisa amabhokisi.
1.Kubalulekile ukuthi okuthunyelwe okuhlobene nesevisi kwenziwe ngokushesha ngangokunokwenzeka embonini yokunyathelisa yamabhokisi.
Uma kukhulunywa ngesevisi yamakhasimende, kufanele siphendule ngokushesha njengenkampani evame ukubhekana nabathengi. Uma amakhasimende edinga izinsiza zokuphrinta kusukela kumboni yokuphrinta yamabhokisi, ngokwesibonelo, azodinga amakhwothi nakanjani, ulwazi lokulandelela, nosekelo lwangemva kokuthengisa. Esimeni lapho inkampani yakho ithatha isikhathi eside ukuphendula le mibuzo ephuthumayo, amakhasimende angaqiniseka kanjani ngobungcweti bakho? Noma nini lapho inkampani yakho ingenawo amakhasimende emphakathini wanamuhla osheshayo, kufanele iqedwe ngokushesha. Lokhu kuyinto engiyiqonda ngokujulile. Ngaleso sikhathi, iklayenti lasicela ukuba sicaphune iphrojekthi yalo, njengoba ibhizinisi lalo lalisanda kuqala futhi lalingenabo abasebenzi abanele. Elinye lamakhasimende ethu lisithole ngomngane owayefuna ukuphrinta ibhokisi. Kwakukhona okuthile phakathi, ngakho ikhotheshini yalibaziseka usuku ngaphambi kokuba inikezwe ikhasimende umphakeli webhokisi lephepha. Ekugcineni, ikhasimende lithole omunye umphakeli ukuthi akwenze, futhi sinikeze ikhotheshini ekhasimendeni. Kodwa-ke, silahlekelwe i-oda, ngakho-ke sinenzuzo ngempela. Kusukela lapho, imboni yethu yokunyathelisa amabhokisi ibimatasa futhi umnyango wenkonzo awuzange ulungiswe. Kufanele kube nesikhathi sokushintsha ngokushesha. Umbono wethu uyisici sokuqala sezinkampani eziphumelele kakhulu, futhi ngikholwa ukuthi futhi uyisici sokuqala sosomabhizinisi abaphumelele kakhulu.
2. Imboni yethu kufanele ihlole izinto ezintsha ngokushesha ukuze ihlale inokuncintisana.
Njengoba iminyaka ye-inthanethi iqhubeka, yizinhlanzi ezisheshayo ezidla izinhlanzi ezihamba kancane. Uzobhekana nabaphikisi abaningi abangenakwenzeka abazovela ezindaweni obungalindelekile, baqine, futhi ekugcineni bakubulale. Ngendlela efanayo, izimboni zokunyathelisa amabhokisi zisebenza ngendlela efanayo. Lo mkhuba uye washesha nakakhulu kusukela ukuhweba kwangena esikhathini se-inthanethi. Kukhona ingozi yokufa ehambisana nayo yonke imikhuba egejiwe. Usengafa impilo yakho yonke, kodwa uma kungenjalo, uzofa ungenayo impilo lapho ubhekene nayo yonke imikhuba emisha, njengohwebo lwangaphandle, i-inthanethi, ne-inthanethi yeselula. Ukuqonda kwethu inkambiso yamanje kufanele kuhlanganise nokuqonda ukuthi iziteshi zishintsha kanjani. Kungokwenza kanjalo ngokushesha lapho singathuthukisa izinga lakho lempilo. Phakathi kwezibonelo ezivame kakhulu yi-Internet. Inani elikhulu lamakhasimende ekhwalithi ephezulu lathenga ukuphrinta amabhokisi embonini yethu lapho iqala ukwenza uhwebo lwangaphandle. Umthetho ojwayelekile wawuwukuthi sizokwenza isivumelwano esisodwa inqobo nje uma amakhasimende esezimbonini ezihlobene. Sizobe sesilandela ngokwemvelo umthetho othi "marketing is king". I-China ilahlekelwe yinzuzo yamanani eyenza abantu bangaphandle bagqama eminyakeni emibili edlule njengoba izindleko zabasebenzi nomhlaba zikhuphuke kakhulu eChina. Ubuhlakani bakho sebuvele buphezulu kakhulu ngemuva kweminyaka yokuqeqeshwa. Uma kungekho okusha mayelana nokuhlukanisa, imithombo yamanani, nemithombo yokutholwa kwamakhasimende, ngokuqinisekile "uzofika futhi uhambe ngokushesha" lapho ugcizelela ngokungaboni "ukumaketha kuyinkosi". Lapho sihlola izinto ezintsha, kufanele sizivumele sizivumelanise nezimakethe futhi senze ezethu izahlulelo ngokushesha.
3. Ukudala imikhiqizo emisha kanye nokuthuthukisa amasu esikhathi eside kuthatha isikhathi ezimbonini zokunyathelisa amabhokisi.
Uma kunjalo, ingabe lokho kusho ukuthi konke esikwenzayo njengenkampani yokunyathelisa amabhokisi kufanele kusheshe? Ucwaningo nokuthuthukiswa kobuchwepheshe ngamabhizinisi kumele kuhambe kancane, kunjalo. Ukutshalwa kwezimali ocwaningweni nasekuthuthukisweni okwenziwe nguHuawei eminyakeni edlule akunakuhlukaniswa kusukela ekuqaleni kukaHuawei njenge-ejenti kanye nokuthuthuka kwayo kancane kancane ekubeni yinkampani eyiyo namuhla. Kwakungekho into enjengosuku eRoma. Ngakho-ke ukutshalwa kwezimali ocwaningweni nasekuthuthukisweni kwemikhiqizo kubaluleke kakhulu kithi njengemboni yokunyathelisa amabhokisi. Yize lokhu kuyinqubo ehamba kancane, iyona ndlela kuphela yokwandisa igebe phakathi kwakho nontanga esikhathini esizayo. Isu lesikhathi eside liyafana. Amabhizinisi eza ngezindlela ezihlukahlukene. Kubalulekile ukukhetha isu kusukela ekuqaleni, kodwa kufanele ubekezele kuze kube sekupheleni. Kubalulekile futhi ukuthi amabhizinisi aphuze, futhi okufanayo kuyiqiniso nasezimbonini zokunyathelisa amabhokisi.
Kusukela embonini yokunyathelisa yamabhokisi, singabona amaqiniso amaningi, njengokuthi lapho sisebenzelana nabathengi, amakhasimende, futhi sihlola izinto ezintsha, kufanele sisheshe, kuyilapho i-R&D yebhizinisi kanye namasu esikhathi eside kungase kuhambe kancane ngangokunokwenzeka. Ukuhamba endleleni efanele kunqunywa ukuphila nokufa kwethu, futhi kungenzeka kuphela ngenhlanganisela enjalo yejubane nokunensa.
Isikhathi sokuthumela: Apr-24-2023
